![]() ![]() Rendering for the interior of the upcoming Horseshoe Las Vegas propertyĪ new rebrand is now set to transform the venue once again, as Bally’s Las Vegas will pave the way for the reintroduction of the Horseshoe brand to the gambling mecca. Bally’s Las Vegas first opened as the MGM Grand Hotel back in the 1970s –among the world’s largest hotels at the time–, and after a major fire in the 1980s, it was then rebuilt and purchased by Bally Manufacturing in 1986, seeing its name change in the process. Some seventy years after the first Horseshoe Casino emerged in Downtown Las Vegas, the brand is now making a comeback, although now at the center of the famous Strip. ![]() The venue’s transformation was first unveiled by Caesars Entertainment in January this year, and will also include new entertainment and food and beverage options, a redesigned casino floor and public areas, and more changes. The letters spelling “Bally’s” from the outside of the historic Strip hotel-casino Bally’s Las Vegas were removed on Monday, a major milestone in the property’s rebranding into Horseshoe Las Vegas.
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